Cyberframe Solutions (Search Engine Optimization Company). is a professional search engine marketing firm, specializing in achieving high rankings for our clients on the Internet's major Search properties. Cyberframe have certified ‘Search Engineers’, with a combined expertise of over 5+ years, have led the industry in developing highly effective, proprietary search engine optimization and marketing methodologies that have placed more than 100 leading corporations in the top rankings of the world's major search properties. From last few years search engine optimization becomes popular in industries.
As we know that now peoples know the importance of web promotion. Recently I heard that one of the SEO Company Asked to Continue Teaching Search Engine Optimization Course at University of California, San Diego.
The three-day, 2.5-credit course is believed to be one of the only courses of its kind to offer college credit. Class sessions provide basic information on website architecture and search engine operation with participants learning how to boost search engine rankings by choosing competitive keywords, writing search engine-friendly website content, optimizing code, and creating a successful linking plan. Search engine optimization offers a way for businesses to reach out to more targeted audiences expand avenues for advertising and achieve better ROI.
Some of the company uses new technology like provides a customized mix of search engine optimization services with search marketing tactics to provide a cost effective approach to developing a robust online presence. Internet usage statistics show that when foreign users are presented content in their native language the website's bounce rate decreases and the conversion rates increase. More specifically, the company's message is easier to understand and minimizes confusion for the prospect that companies increases their revenue.
Cyberframe Solutions, an Internet Marketing Agency in Ludhiana, India offers a comprehensive suite of online marketing services from web design and development to search engine optimization (SEO) and search marketing for small to midsized businesses throughout the World.
Sunday, November 30, 2008
Wednesday, November 26, 2008
Successful Web Presence Strategy
Doing business in the 21st century will eventually require every company to have a website in one form or another. Whether your site is interactive or simply informational, there are steps you can take to ensure you're on the right track to creating a successful web presence, seven to be exact (at least from our humble perspective).
While following these steps will not guarantee a successful website, it is certainly an intelligent place to start.
1. Perform a Business Analysis.
What is a business analysis? Simply put, review your business requirements and your objectives. What do you want to accomplish? How does your website fit into your overall business plan? What... no business plan? Develop a business plan first before you go any further into the process.
Your business plan will be your road map to success, so make sure the objective of your website fits into your overall business plan. I'll say it again, BUSINESS PLAN, don't have one? GET ONE!
2. Perform some research, also known as, the Research phase.
Research your competition and industry sites. See what kind of competition is out there. What kind of marketing does your competition engage in? Don't look to "reinvent the wheel", take a look at how the current market works; develop a list of pros and cons about your competition and then make your web presence work better.
3. Develop a concept and a design.
Finally time for the creative and fun stuff! This involves the selection of specific content, the layout of the site structure and navigation and the overall "look and feel" of your website.
Remember to pay special attention to your navigational structure!!! If visitors can't navigate your website or feel lost when doing so, your "pretty" site will have been a waste of time; don't go there, keep the navigation simple and for SEO purposes, make sure your navigation is text based. Although Flash driven websites look cool, they are not SEO friendly and can create more problems than the "coolness" factor they express (we'll discuss Flash sites in another article ).
4. Develop your website.
When considering which technology to develop your website, think cutting edge technology, not bleeding edge. Make sure the technology you use, such as ASP, PHP, HTML, CSS, will be useful for the next three to five years.
Database driven website are ultimately the easiest to maintain through the use of a content management system, but make sure the CMS you use is SEO friendly. An SEO friendly CMS will utilize real URLs, not strange looking query strings with lots of strange characters and question marks. Search engines despise query strings and rank these site accordingly.
5. Choose a host provider and implement your website.
When deciding on a host provider, make sure the host is not only reputable, but has been in business long enough that you can be sure they will be in business next year. Also, ask about site up time. If your site is down for any reason, this will not only affect your potential and current customers, but the search engines as well. If the search engines decide on a given day to spider your site and it is unavailable, it could cost you your rank.
6. Promote and market your website.
Register your site with the major search engines such as Google and Yahoo. Initiate other marketing activities such as an email blasts to prospective customers. Consider "Pay per Click" advertising with the major search engines and don't forget about a long term SEO campaign to drive targeted traffic to your site.
7. Finally, maintain your website.
Probably the most important long term step is continuing to provide current and relevant information on your website. Keep your site content current to encourage return visitors and give them something to return for! Related to SEO, search engines just LOVE sites which provide new content on a regular basis and rank such websites accordingly.
Overall, remember, your website is not just a marketing tool, it's a business tool, and it should be generating a revenue stream for your business.
Seo Head(Cyberframe)
Ritesh Jha
While following these steps will not guarantee a successful website, it is certainly an intelligent place to start.
1. Perform a Business Analysis.
What is a business analysis? Simply put, review your business requirements and your objectives. What do you want to accomplish? How does your website fit into your overall business plan? What... no business plan? Develop a business plan first before you go any further into the process.
Your business plan will be your road map to success, so make sure the objective of your website fits into your overall business plan. I'll say it again, BUSINESS PLAN, don't have one? GET ONE!
2. Perform some research, also known as, the Research phase.
Research your competition and industry sites. See what kind of competition is out there. What kind of marketing does your competition engage in? Don't look to "reinvent the wheel", take a look at how the current market works; develop a list of pros and cons about your competition and then make your web presence work better.
3. Develop a concept and a design.
Finally time for the creative and fun stuff! This involves the selection of specific content, the layout of the site structure and navigation and the overall "look and feel" of your website.
Remember to pay special attention to your navigational structure!!! If visitors can't navigate your website or feel lost when doing so, your "pretty" site will have been a waste of time; don't go there, keep the navigation simple and for SEO purposes, make sure your navigation is text based. Although Flash driven websites look cool, they are not SEO friendly and can create more problems than the "coolness" factor they express (we'll discuss Flash sites in another article ).
4. Develop your website.
When considering which technology to develop your website, think cutting edge technology, not bleeding edge. Make sure the technology you use, such as ASP, PHP, HTML, CSS, will be useful for the next three to five years.
Database driven website are ultimately the easiest to maintain through the use of a content management system, but make sure the CMS you use is SEO friendly. An SEO friendly CMS will utilize real URLs, not strange looking query strings with lots of strange characters and question marks. Search engines despise query strings and rank these site accordingly.
5. Choose a host provider and implement your website.
When deciding on a host provider, make sure the host is not only reputable, but has been in business long enough that you can be sure they will be in business next year. Also, ask about site up time. If your site is down for any reason, this will not only affect your potential and current customers, but the search engines as well. If the search engines decide on a given day to spider your site and it is unavailable, it could cost you your rank.
6. Promote and market your website.
Register your site with the major search engines such as Google and Yahoo. Initiate other marketing activities such as an email blasts to prospective customers. Consider "Pay per Click" advertising with the major search engines and don't forget about a long term SEO campaign to drive targeted traffic to your site.
7. Finally, maintain your website.
Probably the most important long term step is continuing to provide current and relevant information on your website. Keep your site content current to encourage return visitors and give them something to return for! Related to SEO, search engines just LOVE sites which provide new content on a regular basis and rank such websites accordingly.
Overall, remember, your website is not just a marketing tool, it's a business tool, and it should be generating a revenue stream for your business.
Seo Head(Cyberframe)
Ritesh Jha
Friday, November 21, 2008
Yahoo shares soar as Yang agrees to quit CEO post
SAN FRANCISCO (Reuters) – Shares of Yahoo Inc soared 10 percent on Tuesday on hopes that the departure of Jerry Yang, its embattled chief executive, would clear the way for a deal with Microsoft Corp.
Yahoo announced late on Monday that Yang, whose leadership had come under growing criticism from shareholders after he failed to agree to a deal with Microsoft, would step down from his role as soon as the board finds a replacement.
Yahoo is evaluating both internal and external candidates for the top post, and has hired executive search firm Heidrick & Struggles to run the search process.
Analysts said Yang's decision to step down is a sign that the board was frustrated with his efforts to turn around the company, which he co-founded. Yang took on the CEO role in June 2007.
"Jerry's resignation as CEO reflects failed promises he made while fighting off Microsoft's offers, and the board's displeasure with his go-it-alone strategy," wrote Jefferies & Co analyst Youssef Squali in a research note.
Microsoft on January 31 offered $31 a share, or $44.6 billion, to buy all of Yahoo, an offer the Internet company rejected. Microsoft later sweetened its bid but withdrew it in May after being turned down by Yahoo again.
Analysts said Yahoo's board could now grab the opportunity to approach Microsoft under a new CEO.
"The departure of Yang could signal a new position by the board to reconsider the terms of a merger with Microsoft," said Needham & Co analyst Mark May in a research note.
He said the move was "appropriate" after Yahoo failed to strike a deal with Microsoft, teaming up with rival Google Inc to do a search advertising partnership that Google eventually abandoned.
Yahoo's shares rose 10.3 percent, or $1.10, to $11.73 in midday trading on the Nasdaq.
The shares have fallen roughly 65 percent this year while Yahoo has struggled to find a way to make money as advertisers have scaled back on spending amid a wider economic downturn.
Yahoo announced late on Monday that Yang, whose leadership had come under growing criticism from shareholders after he failed to agree to a deal with Microsoft, would step down from his role as soon as the board finds a replacement.
Yahoo is evaluating both internal and external candidates for the top post, and has hired executive search firm Heidrick & Struggles to run the search process.
Analysts said Yang's decision to step down is a sign that the board was frustrated with his efforts to turn around the company, which he co-founded. Yang took on the CEO role in June 2007.
"Jerry's resignation as CEO reflects failed promises he made while fighting off Microsoft's offers, and the board's displeasure with his go-it-alone strategy," wrote Jefferies & Co analyst Youssef Squali in a research note.
Microsoft on January 31 offered $31 a share, or $44.6 billion, to buy all of Yahoo, an offer the Internet company rejected. Microsoft later sweetened its bid but withdrew it in May after being turned down by Yahoo again.
Analysts said Yahoo's board could now grab the opportunity to approach Microsoft under a new CEO.
"The departure of Yang could signal a new position by the board to reconsider the terms of a merger with Microsoft," said Needham & Co analyst Mark May in a research note.
He said the move was "appropriate" after Yahoo failed to strike a deal with Microsoft, teaming up with rival Google Inc to do a search advertising partnership that Google eventually abandoned.
Yahoo's shares rose 10.3 percent, or $1.10, to $11.73 in midday trading on the Nasdaq.
The shares have fallen roughly 65 percent this year while Yahoo has struggled to find a way to make money as advertisers have scaled back on spending amid a wider economic downturn.
Tuesday, November 11, 2008
Social Media Optimization
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.
Social Media optimization is considered an integral part of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.
Social Media optimization is considered an integral part of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Saturday, November 1, 2008
Links Popularity
Each website need inbound links to increase link popularity to achieve higher search engine ranking and traffic. Quality of link is measured by Google PageRank Higher is page rank the better is the inbound link. Now we will find is there is any use of getting inbound link from page having Google PR Zero. First we must understand the meaning of link popularity and Google PageRank
What is Link Popularity?
Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site.
What is PageRank?
PageRank is measure tool of important of web page. Google PageRank can be defined as numeric tool from 1 to 10 to measure the importance of webpage. Google calculate the PageRank on the basis of quality of inbound links. Google PageRank is one of the factors for determining the search engine ranking of web page.
Search Engine's algorithm is always changing to find artificial techniques to inflate link popularity to get higher search engine ranking. Natural link building strategies involve getting inbound links from all type of relevant sites ranging from PageRank 0-10. Generally link buyer's or link builder ask for a link from higher PageRank to get quick link popularity which is unnatural. If you have get 100 links and got 90 inbound links from PageRank 3-4 it will clearly indicate that some link buying has been done or some non ethical techniques has been used by a website to create inbound links.
Therefore you must get at least 25% inbound links from relevant webpage have PR zero to make your link building strategies more natural. In our opinion relevance of site giving inbound link is more important than PageRank. Getting inbound links from PageRank 0 is important factor of natural link building or link popularity strategies and must not be ignored.
About the Author
SEO Head
Ritesh Jha
What is Link Popularity?
Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site.
What is PageRank?
PageRank is measure tool of important of web page. Google PageRank can be defined as numeric tool from 1 to 10 to measure the importance of webpage. Google calculate the PageRank on the basis of quality of inbound links. Google PageRank is one of the factors for determining the search engine ranking of web page.
Search Engine's algorithm is always changing to find artificial techniques to inflate link popularity to get higher search engine ranking. Natural link building strategies involve getting inbound links from all type of relevant sites ranging from PageRank 0-10. Generally link buyer's or link builder ask for a link from higher PageRank to get quick link popularity which is unnatural. If you have get 100 links and got 90 inbound links from PageRank 3-4 it will clearly indicate that some link buying has been done or some non ethical techniques has been used by a website to create inbound links.
Therefore you must get at least 25% inbound links from relevant webpage have PR zero to make your link building strategies more natural. In our opinion relevance of site giving inbound link is more important than PageRank. Getting inbound links from PageRank 0 is important factor of natural link building or link popularity strategies and must not be ignored.
About the Author
SEO Head
Ritesh Jha
Search Engine Marketing
Now a days many organization and companies want to draw the client and capture the buyers by simple and easy way. So they make their websites, for attract web visitor and and trying to get unique and quality visitors to their site for getting maximum traffic and increasing sales.
Search engine marketing is the only way to increase traffic and attract visitors to the targeted destination. Search engine optimization is the initial and primary step for search engine marketing which includes website and web page optimization, search engine and directory submission, pay per click analysis.
Basically search engine optimization is the most important and vital process of web promotion of any website. without considering a nice optimization it is almost impossible to draw a large volume of traffic towards the website. According to my own points of view " search engine optimization is the process of making website search engine friendly". After a healthy work of optimization a website will be alive otherwise sites will be considered as complete wastes. This means not only waste of website but it is directly related with money, time and lastly but not least that is targeted traffic. Here targeted traffic or unique visitors means those valuable user, who directly affect the sales.
Other steps of search engine marketing is always carried after initial search engine marketing. Search engine marketing strategy, pay per click campaign and paid promotion campaigns, traffic analysis report, ROI reports and positioning analysis report are the other processes of search engine marketing.
SEO Head
Ritesh Jha
Search engine marketing is the only way to increase traffic and attract visitors to the targeted destination. Search engine optimization is the initial and primary step for search engine marketing which includes website and web page optimization, search engine and directory submission, pay per click analysis.
Basically search engine optimization is the most important and vital process of web promotion of any website. without considering a nice optimization it is almost impossible to draw a large volume of traffic towards the website. According to my own points of view " search engine optimization is the process of making website search engine friendly". After a healthy work of optimization a website will be alive otherwise sites will be considered as complete wastes. This means not only waste of website but it is directly related with money, time and lastly but not least that is targeted traffic. Here targeted traffic or unique visitors means those valuable user, who directly affect the sales.
Other steps of search engine marketing is always carried after initial search engine marketing. Search engine marketing strategy, pay per click campaign and paid promotion campaigns, traffic analysis report, ROI reports and positioning analysis report are the other processes of search engine marketing.
SEO Head
Ritesh Jha
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